Segun Adeola Adebayo is the General Manager Finance / Chief Financial Officer of R. T. Briscoe Nig Plc. In this role, he oversees the finance, accounts, and control functions of the entire group. He joined the company in 2012 as the Group Head, Strategy and New Business. In this capacity, he developed medium term strategic documents that will drive the ongoing transformation agenda of the company and developed business plans on the already identified new businesses. He doubled as the Chief Strategy Officer and assisted the CEO to effectively manage and discharge the company’s strategy and decision making.
Mr. Adebayo has a pedigree spanning through audit, management consulting, accounting and financial control, business strategy for more than seventeen years where he has served in numerous management capacities. After stint for few years as an auditor, he joined Linkserve Limited in 2000, a Pioneer Internet Service Provider in Nigeria where he played a leading role in the accounting system’s restructuring and report standardization. He was in UTC Nig. Plc in 2002 as Senior Manager – Cost and Management Accountant and assisted in the restructuring and positioning of the Foods Division (the only surviving division till date). In October 2007, he was appointed Group Head of Finance & Administration at Cards Technology Limited (a leading financial switching company) and rose to the position of Executive Director/CFO. While at Cards Technology Limited, he ran the business operations and led a technical team of electronic payment experts that developed the first Chip and Pin Credit MasterCard with a leading bank in Nigeria.
Segun is a Fellow Member, Institute of Chartered Accountants of Nigeria (ICAN), he also possesses a Bachelor’s Degree in Accounting (BSc.), Master of Science in Finance (MSc.) and a Master in Business Administration (MBA) specializing in general management in 2002. He is also a Member of Nigeria Institute of Management (NIM) and Chartered Institute of Taxation of Nigeria (CITN). He has attended several courses in accounting, assurance services, financial control, business strategy and general management both locally and internationally over the years.